Sample Signature audit
Sample footprint audit: Ben Yeoh
This is what a Signature audit looks like, built from our founder's own baseline of 2 October 2026 and published with his permission. Client reports follow the same structure and stay confidential.
1. Summary
AI assistants could not reliably describe Ben Yeoh. The name is shared with several public figures, and there was no authoritative, structured source tying him to Kuala Lumpur, his role and his work. The highest-leverage fix was disambiguation, not more content.
2. Scorecard
| Layer | Rating | Finding |
|---|---|---|
| Owned source of truth | Weak | benyeoh.com existed but was newly launched, with little structured identity data and no pages answering the questions people ask about him. |
| Name distinctiveness | High risk | The name is shared with several public figures in other countries and industries, and the assistants had no reliable signal for telling them apart. |
| What search and AI show | High risk | For the basic identity prompt, none of the three assistants gave an accurate description of him. |
| Third-party authority | Moderate | Real credentials (HRD Corp accreditation, corporate training, media appearances) existed but were not connected to his current work, so engines could not use them to tell him apart. |
3. Evidence
In a client report this section holds the dated screenshots and answer text behind every rating: each prompt, each assistant, the sources it cited and where it went wrong. The founder's captures from 2 October 2026 are kept on file and will be compared line by line with the re-baseline.
4. The highest-leverage fix
Make one owned page the authoritative source about Ben Yeoh, and give search engines and AI assistants the facts that separate him from his namesakes: city, role, current work and the organisations he is connected to. Publish them as structured data, repeat them consistently on LinkedIn and other profiles, and answer the questions people actually ask on that page.
5. Roadmap and what was done
In a client report this is a forward-looking 90-day plan. Here it is the record of what was actually done:
- 2 Oct 2026: Baseline: 30 prompts across ChatGPT, Gemini and Perplexity, plus Google results, captured and scored.
- 2 Oct 2026: Structured identity data: a Person record tying the name Ben Yeoh to Kuala Lumpur, his role and his work, with site-wide FAQs.
- 3–10 Oct 2026: Four long-form guides published on benyeoh.com, so there is substantive, citable material on the topics he is known for.
- 12 Oct 2026: Person and practice separated: benyeoh.com for the person and methodology, profilearchitect.co for the practice, linked both ways.
- 20 Oct 2026: profilearchitect.co rebuilt with an About page, founder profile and consistent contact and location data.
Next: the same prompts re-run in late November 2026 and late January 2027, with results published on the track record page.
6. What a client report adds
- The full battery: 20–30 prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews, not just one question
- The top 10 Google results for your name, annotated
- An identity consistency table comparing your LinkedIn, company bios, speaker profiles and press
- A 60-minute walkthrough call and a written go or no-go recommendation
Get your own audit
Signature is SGD 1,500, credited in full against Vantage if you go ahead within 60 days. Or start with the free diagnostic.