Compare
ProfileArchitect vs a PR firm
A PR firm earns you coverage in other people's publications. ProfileArchitect makes sure that coverage, and everything else about you, is connected to one authoritative source that search engines and AI assistants can understand. PR creates mentions; we make sure engines know the mentions are about you.
Side by side
| PR firm | ProfileArchitect | |
|---|---|---|
| Main goal | Earned media coverage and messaging | An accurate, owned and machine-readable profile |
| What you own afterwards | Articles on third-party sites | Your profile site, domain, content and structured data |
| AI assistants | Rarely measured | Baselined and re-measured |
| Typical pricing | Usually a monthly retainer, quoted per brief | SGD 1,500 audit; Vantage from SGD 9,500 one-off; Apex from SGD 1,500 a month |
| Best for | Launches, announcements, thought leadership placements | Making sure all of that is attributed to the right person |
Market ranges are indicative, taken from published 2026 industry pricing guides. Our prices exclude applicable taxes.
Which one do you need?
Choose a pr firm if
- You have news to announce and need placements
- You need media training or spokesperson support
- You want to build a public profile from a low base
Choose ProfileArchitect if
- You already have coverage, but AI assistants still mix you up or miss it
- Your biography differs across your company site, LinkedIn and press
- You want a page you control that every article can point back to
They are complementary. New coverage is worth more when it links back to an authoritative profile that confirms who you are.
Common questions
- Do I need PR before working with ProfileArchitect?
- No. Many executives already have coverage that search engines and AI assistants fail to connect to them. The audit shows whether more coverage or better attribution is the bigger gap.
Other comparisons
Not sure which problem you have?
The free diagnostic scores your exposure in about 90 seconds and ranks what to fix first.